Discussing lessons learned from a recent project

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Hey, I'm Catherine, nice to meet you. 🤗

I’ve spent 20 years scaling brands, driving revenue, and fixing broken marketing engines—whether it’s a fitness SaaS company trying to own its category or a B2B brand that needs to stop burning cash on bad acquisition strategies.

Right now, I run The CMO Agency, where I help SaaS and fitness brands grow faster, spend smarter, and actually see results. I step in as a fractional CMO for companies that need someone who can drive demand, optimize customer acquisition, and scale marketing without fluff.

🚀 Some recent wins:
  •  ✔ 168% increase in closed/won deals at Wodify—because growth doesn’t wait.
  •  ✔ 20% YoY growth at ABC Fitness ($500M ARR)—helping prep them for sale.
  •  ✔ Built a referral network of 1,300+ partners that drove serious recurring revenue.
I work best with VC-backed SaaS companies, fitness brands, and high-growth startups that are ready to level up but don’t need (or can’t afford) a full-time CMO.
 
If your marketing feels stuck, inefficient, or just plain ineffective—I can fix that.

🔥 Heads up: I’ll have ONE fractional CMO spot opening up soon. Once it’s filled, that’s it. If you want to grab it before it’s gone, DM me or check out thecmo.agency.

Let’s build something that actually works. 💥

The family


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