hi all, I'm Meg, a fractional PMM / go-to-marketer focusing on B2B SaaS. I've been fractional for about 6 years now and recently started a substack on how I approach fractional work - everything from how work has become pleasantly transactional for me, how to become OK selling yourself, and this latest series I'm working on is on how to productize yourself for this type of work across positioning, pricing, packaging, and more.
Post 1 focuses on an overall framework for thinking of yourself as the product (which I find empowering), how to determine what you should sell (your offering), and identifying and understanding your ideal customer profile (ICP, who you are selling to).
Working on post 2 that will drill down on positioning, marketing, pricing, and what market signals to look for to iterate.
If you want a more personal take on why I opted out of the confines of full time tech indentured servitude, start here ;)
Hope folks find this helpful!
