Seeking advice on a challenge

Posted .
I am Fractional CTPO at a Series A and fast growing fintech. I am planning to do a product competitive analysis for them. 
The goal is to build a clear, structured matrix that identifies:
Where the startup is meaningfully differentiated
Where others in the market are ahead
Where this startup has gaps—and what it’ll realistically take to close them

I am looking to learn from folks who have done such an exercise, and specifically to understand the process/frameworks/dos-donts. Would really appreciate any info you can share

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